Starting a new business can be challenging, especially when entering the candle industry. But don’t worry—our comprehensive guide will provide the essential tips and advice to set you on the path to success. 

1. Set Yourself Apart: What Makes Your Brand Unique?

Your brand needs a unique selling point to stand out in a competitive market. Defining what sets your candles apart is crucial, Whether through innovative design, solid marketing, or a distinct concept. Conduct thorough market research and brainstorm extensively to pinpoint your brand’s unique identity. 

Choosing a catchy and versatile brand name is also vital. While niche candles can attract a specific audience, offering a mix of unique and standard designs can help broaden your customer base. 

2. Enhance Your Marketing Skills

Launching a business requires effective marketing. While you don’t need to be an expert, taking a few online courses in marketing and advertising can be immensely helpful. Utilise various platforms and methods to promote your brand and stay updated on the latest trends to drive engagement and brand recognition. Recommended platforms include: 

• Instagram (especially reels) 
• TikTok 
• Facebook 
• Newsletters 
• In-person shows (especially when starting out) 

3. Use High-Quality Ingredients

High-quality products give you a competitive edge. We recommend soy wax for your candles as it is vegan-friendly and provides a clean burn with minimal environmental impact. Ensure your ingredients, such as wax, wicks, jars, fragrances, colours, and packaging, are of premium quality. Research popular fragrances and consider including them in your initial collection. Popular scents often have a proven track record for a reason. 

4. Conduct Thorough Testing

Testing is a critical step before launching any product. Proper testing ensures that your candles not only smell good and burn correctly but also meet safety standards. Skipping this step can lead to poor product performance and potential safety issues. Follow our detailed guide on burn testing your candles, complete with a downloadable test sheet for easy management. 

5. Prepare for Your Big Launch Day

Once everything is in place, it’s time to prepare for your launch day—one of the most significant events for your business. Tease your brand on social media and through word of mouth to build anticipation. Consider offering special promotions, discounts, or freebies to attract customers. Hosting a live social media event to showcase your products can also create excitement and engagement.