Top 5 Tips on how to skyrocket your CANDLE SALES this season!

September through February are some of the best months to promote and increase your sales and we're here to help you take every advantage for your Candle business. Check out our top five tips on how to increase your candle sales during the busy period, so you can grow your business to the max.

1. Unique Sales Campaigns

With Black Friday fast approaching, now's the time to really get in gear and start planning out deals and offers to attract customers to purchase your products. As a business owner, Black Friday is one of the best periods to capitalise on, as people wait specifically for this season to purchase gifts and wishlist items. Creating a lot of hype on Social Media prior to your sale event is also a great idea to get a buzz going.

2. Limited Edition Scents

With the holiday season fast approaching, many shoppers are on the lookout for beautifully packaged, gift-ready products that they can easily buy for friends and family. By creating bundles or gift packs—think candle and diffuser sets, or soap and lotion pairings—you’re not only meeting this demand but also increasing your average order value. Offering these bundles at a slight discount sweetens the deal, encouraging customers to add more to their carts while feeling they’re getting even more value.

3. Brush up on Writing

You may not realise it, but blogs are actually a wonderful way to grow your business! Writing blogs on a weekly basis helps to increase traffic to your website by improving your SER (search engine ranking). So even if you've never done it before, practice and start writing! Candle making provides endless topics to choose from so you'll never tire of content.

4. Participate in Fayres & Events

While sometimes it can be costly - if you've got the budget, getting your candles to a Fayre or similar event is perfect for opening up your customer base and allowing people the opportunity to try your products face to face. Especially if your located in a smaller community, word of mouth does wonders on spreading the news about how great your candles are!

5. Get Personal

Customers LOVE feeling connected to a brand, and there's no better way to promote that connection than with yourself! Getting your face out there (if you're comfortable), answering FAQ's and being present as a founder is something that's been really on trend, and definitely something you should consider.

No matter what stage you're at with your business, we hope these tips prove useful to you during this busy season! Happy Reading.