Autumn / Winter '23 Fragrance Trends
Ignite Your Sales This Festive Season: Craftovator's Ultimate Guide for Small Businesses in the Fragrance Industry
Your Festive Sales - Sorted
As the UK's largest partner to over 165,000 small businesses in the fragrance industry over the past decade - we know a thing or two about the most anticipated sales period of the year.
We've researched market trends, monitored new product developments and analysed the most successful seasonal fragrance businesses.
This has helped us define the themes set to appeal to YOUR customers this holiday season, and more importantly, inspire fragrance trends for Autumn/Winter 2023.
Explore our trend-setting fragrance oil trends that will be super popular for Halloween, Christmas, Autumn and Winter this year, for all candles, wax melts, diffusers, bath bombs, cosmetics and perfume products.
These proprietery formulas are our exclusive blends, proudly made by our expert perfumers in the UK, in partnership with the most well renowned fragrance houses in the world.
when it counts - focus on selling, and not making
If you've ever weathered the whirlwind of a festive sales period, you know just how exhilarating and overwhelming it can be. Discover the strategies, tips, and insider secrets that will help you navigate the craziness and unlock unprecedented success during this magical season.
START EARLIER THAN YOU THINK - we've seen that the most successful seasonal businesses typically start their festive preparations in the Summer months.
TIME IS OF THE ESSENCE - by starting early, you can finish your testing and then focus on the branding & marketing of your scented products. By being the first of your competitors to launch your Halloween, Autumn, Winter or Christmas collection, you'll be top of your consumers' minds.
AVOID STOCK SHORTAGES - the bane of every business's seasonal calendar! By purchasing your supplies and fragrance oils well in advance, you can remain stocked up when your competitors are scrambling to replenish - banking those all important sales when they're out of stock.
STAND OUT & SELL OUT - by being the first to trial the NEW fragrance trends for 2023, you'll benefit for being known as the FIRST brand to launch these in your market. This 'first-mover' advantage means you'll have the competitive edge and guaranteed success.
AUTUMN 2023 FRAGRANCE OILS
The fragrance trends for Autumn 2023 look to two distinct themes.
VITALITY & JOY: The explosion of warmth & colour of lush summer fruits to brighten up those colder days, paired with the aromatic nature of festive seasonal spicy facets.
COMFORT & SELF-LOVE: Scents that evoke feelings of light, airy calm bring that much needed sense of serenity. The perfect ambience can be created with comforting, sheer scents with elegant florals and elements of sweet love.
HALLOWEEN 2023 FRAGRANCE OILS
Indulge in our enchanting and bewitching ghoulish creations, crafted to celebrate the most captivating time of the year.
Our gourmand scents reign supreme, blending devilishly delicious treats that evoke nostalgic memories of childhood trick-or-treating adventures.
WINTER 2023 FRAGRANCE OILS
Our expert perfumers have curated a gorgeous collection of scents - some, like the classic gourmand and cosy type that you would expect, and some that are very much on-trend for 2023.
Connect with nature through breezy herbacious accords reminiscent of a winter forest or enjoy contemporary, magical and whimsical fragrance notes enhanced by smoky, milky, amber and solar elements.
CHRISTMAS 2023 FRAGRANCE OILS
Step into a world where Christmas scents transcend tradition and embrace the contemporary. Our carefully curated collection of scents redefines the holiday season, blending timeless nostalgia with the latest trends of 2023.
Our hero festive fragrance oils
Year after year, these consistently outperform our expectations and it's easy to see why! Make your customers crave the captivating magic of your scented products that'll keep them coming back for more. We've sold hundreds of thousands of litres of these oils over the past decade, so you really can't go wrong!
These are a sure-fire crowd-pleaser for 2023.
